Welcome to Paseo Road, our new rustic living brand!
In 2005, my husband Jay and I were running a small wholesale shop in Dallas. We heard a recurring theme from our customers: a desire for high-quality rustic textiles but an inability to find any. Given our fondness for design and love for the rugged outdoors, Jay and I thought we'd try our hand at creating rustic bedding.
With the help of our team, partners, and friends, we strived to create authentic designs featuring the rustic world's unique colors, textures and patterns. We were thrilled—and humbled—to receive such a warm reception to these initial designs, many of which have become perennial favorites.
Seventeen years later, we're proud to be known as one of the leading designers of rustic home furnishings. A lot has changed (including many gray hairs!), but we're still the same at our core: a Dallas-based, family-owned business focused on creating intentionally-crafted, high-quality rustic designs.
From our family to yours, we thank you for the privilege of furnishing your homes, ranches, cabins and lodges over the past two decades and hope we can make you soft and authentic textiles for many years to come.
Free Shipping on Orders $250+
on Orders $250+
Over 2,000 5-Star Reviews
Love this bedding. It matches our aesthetic perfectly. Great quality as well.Shop Yosemite
I cannot say enough about this comforter set. It looks beautiful on our new log bed. The quality is excellent.Shop Brighton
I love the linen! I love the entire bedding set I put together from HiEnd. Thank you.Shop Sedona
I had a wonderful experience purchasing from HiEnd. The bedspread arrived within a week (free shipping) in wonderful condition.Shop Stella
Sand Velvet Duvet
Wonderful, quality product. The item was delivered the next day. I am very pleased and would highly recommend this product.Shop Fairfield
Amazing experience dealing with this company. Super fast shipping, HIGH quality and love the care tips they send separately!!!Shop Best Sellers